Who: Go Big Entertainment – Greg Danylyshyn, partner/attorney Gerry Cueller and 3 employees
What: Music supervisors who find suitable music for Film, TV, Commercials and Brands
Where: Los Angeles
When: Founded in 2001
Clients: MTV, Vans and feature films
Greg Danylyshyn fell in love with music at an early age, founding one of Utah’s first punk rock fanzines while still in his early teens.
He went on to pursue a music career of his own as the lead singer for the pop punk band Rocket Air, before eventually setting his sights on a full time job behind the scenes in the music business.
“I was working at a record label and was asked to clear music for a Tony Hawk program. I was hooked and knew that I wanted to be a music supervisor,” Danylyshyn said.
These days Go Big! Entertainment is a successful music supervision operation that boasts a client roster including major television networks and film studios – a success that is all driven by a passion for music.
“I’m still a huge music fan and I love coming across a new band or record that I listen to over and over. I’ve consumed music the same way since I was 13 years old,” he said. “Currently in heavy rotation are Dawn Golden, PUP and Ourlives.”
The following interview was conducted via email. Some responses have been edited.
@LA_SMB: How has Go Big! evolved since you first opened your doors?
G.D.: It grows each year as more shows and brands realize the importance of good, real music.
@LA_SMB: How does your business help new bands build a career?
G.D.: I love finding new bands and discussing the current music business – why it’s so important to be open to all kinds of licensing and even more important, being easy to work with. Licensing is a main source of revenue for a lot of artists and sometimes the newer artists don’t understand this.
@LA_SMB: I know that you don’t have a catalog, but how do you find new music?
G.D.: A lot of word of mouth and seeing which bands are touring with bands I like. I like to try to listen to various streaming services as well. There are also pitch services that will sometime surprise you with a handful of artists you’ve never heard of. [Bands, start HERE]
@LA_SMB: What is the most unique thing about your business?
G.D.: That we get to champion unknown music and, in turn, make money for the artist. It’s very gratifying seeing a band go from the garage to getting them on TV.
@LA_SMB: What is the most gratifying thing about being a small business owner?
G.D.: Cliché answer, but you really get out of it what you put into it.
@LA_SMB: What is the hardest thing about being a small business owner?
G.D.: I work constantly. I used to be able to get away from it on vacation or in the shower, but not really anymore. That’s why you need to do what you love if you’re going to have your own business. There is no separation between your business life and your personal life – it becomes a lifestyle.
@LA_SMB: Why is your business a perfect fit for Los Angeles?
G.D.: Most of the production companies we work with are here and for the most part, the film industry is still based in LA.
@LA_SMB: What challenges is your industry facing?
G.D.: The overall perceived value of music (or lack of value).
@LA_SMB: Where will your business be in 5 years?
G.D.: It will be more web-based. We create drives of thousands of songs for most of our clients and those will be living on the cloud soon.
@LA_SMB: What’s next for you?
G.D.: I’m happy to continue on the path we’ve been on and to keep it growing. Maybe we’ll add a few more supervisors to our roster.
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Steve Coulter is a marketing guy, writer and drummer living in Los Angeles.
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